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Aleris Hamlet Fertility
Aleris Hamlet Fertility, private hospitals - communication strategy
Research shows that people choose to have children later in life than earlier. The natural consequence of this target group insight is reduced fertility. As it’s more difficult to get pregnant the older you are. Therefore, it’s also quite natural that more people seek help to get pregnant. It was therefore important that the communication emphasized the naturalness of asking for help with fertility treatment.

fertility treatment is often taboo. Therefore, the communication should emphasize that there is nothing taboo about asking for help. That’s why the communication is built around the human insight that we need each other once in a while to help with bigger or smaller things.

It's perfectly okay - also when it comes to helping with pregnancy.

Tagline: It's only natural to get help

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