Creative development of a new brand platform. Invisio wanted to do something radical and shake up how you communicate tactical equipment. they wanted key targets to ask for more information.
Target was B2B and Business to government sector.
The ideas was to show how simple sound waves moves through objects and also how simple the product can follow though various environment. Like a professionel soldier would meet in a real operation.
Campaign should create attention and stimulate further dialog with key targets.