Not very sweet is the taste essence of a Seltzer brew and since the Shaker brand's identity is about not being too correct or nice. This key product insight became the main message in the communication with the tagline: Not very sweet. Media included Influencer, pre-rolls and the usual SoMe packages
Made in collaboration with Revue and the nice people: Poul Mikkelsen, Laust Pedersson, Kristian Funder, & Peter Dubienko - Animation: IdeArt
![](https://cdn.myportfolio.com/063ecad7-5c39-481d-b58d-db347ff4a32d/2eba8b6e-262d-40f5-9b6e-be9333d20f30_rw_1920.jpg?h=4f2cef3f74c70911e51c918419095bac)