Product launch of Royal Unibrew's Seltzer drink, a product line extension under the Shaker brand.
The Shaker brand's identity is about not being too correct or nice. And since the taste of a Seltzer brew is not too sweet, like the rest of the product under the Shaker brand. This key product insight became the main message in the communication with the tagline: Not exceptional sweet
Made in collaboration with Revue and the nice people: Poul Mikkelsen, Laust Pedersson, Kristian Funder, & Peter Dubienko - Animation: IdeArt