Not very sweet

Product launch of Royal Unibrew's Seltzer drink, a product line extension under the Shaker brand

Not very sweet is the taste essence of a Seltzer brew and since the Shaker brand's identity is about not being too correct or nice. This key product insight became the main message in the communication with the tagline: Not very sweet. Media included Influencer, pre-rolls and the usual SoMe packages 

Made in collaboration with Revue and the nice people: Poul Mikkelsen, Laust Pedersson, Kristian Funder, & Peter Dubienko - Animation: IdeArt

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