Few know how bad conditions industrial chickens suffer under. Many believe that the worst part of chicken production, is the one used for eggs - but many other parts of production are also problematic. Animal Protection Denmark has a label of good animal welfare and would expose the poor conditions of industrial chickens.
Through various physical media on both outdoor and print we visualized the welfare problems that are present in industrial chicken production. For example, chickens are kept artificially awake with large lamps, so instead of the usual two, we put an extra 20 lamps to light up our billboard. Industrial chickens don’t have access to fresh air, so we pulled a giant plastic bag over the Adshell.
