The campaign was to focus on deforestation of the rainforests. But not with the classic campaign message "stop burning the rainforest".
This campaign should focus on the land areas that have had rainforest burned down and are being converted to agriculture. where crops later are grown, which are used to feed pigs for meat production.
Therefore, the campaign's key visuals are also showing rainforest residents suffering inside classic dinner courses. Like a monkey strangled inside of a sausage. With the message that classic meat production also contributes to destroying the rainforests.
The campaign has been created to run in Europe.
3D-composites and modelling: Hydralab