M&J manufacture Industrial waste pre-shredders and fine-shredder machines. M&J can reduce the size of almost any type of waste. They needed to refine a new brand design because of a business acquisition and also wanted a more greener brand profile. 
The brand storytelling should include sustainable and waste process of reusing resource material. This is a proposal of three different designs direction.
This design direction focused on incorporate their brand storytelling into the brand design. 

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