Original Furnitures
Foxy Potato is a premium furniture manufacturer. All furnitures is their own design and handmade in approved natural materials. All production is as sustainable as possible and all materials are as natural as possible so that they do not harm our nature.
Foxy Potato wanted a campaign that could stand out from all the clutter while building brand awareness.
After an amazing intense workshop, with the client, we came up with the tagline "Original furnitures for original people". The background story was that the target audience must be ready to try out new stuff and therefore be very original, because they dare to buy a brand that is less known compared to established furniture brands while still having the same price tag. But we needed a eyecatching visual, that is why we illustrated how original people will look like
