Foxy Potato is a premium furniture manufacturer. All furnitures is their own design and handmade in approved natural materials. All production is as sustainable as possible and all materials are as natural as possible so that they do not harm our nature.
Client wanted a campaign that could stand out from all the clutter while building brand awareness.
though an amazing intense workshop, with the client, we came up with the tagline "Original furnitures for original people". The background story for this was that the target audience must be ready to try out new stuff and therefore be very original because they dare to buy a brand that is less known compared to established funiture brands while still having the same price tag. But we needed a eyecatching visual, that is why we illustrated how original people will look like